Three seconds. That’s what you have to convey your message. Creativity is the strategic weapon that allows us to capture those few precious moments of attention from busy consumers in our increasingly competitive, time-crunched environment.
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company’s name out.
They’d hate to admit it, but the media is pretty predictable.
One big mistake that many marketing-minded financial planners make when contacting the media is to drop what’s called an “information dump.”
Discipline Is Important.