Publicity – When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the first time, it can help to imagine that you are a phone solicitor (albeit one with terrific, useful ideas).
Archive for the 'Publicity' Category
Publicity – Five Tips for Calling a Reporter
Always ask, “Is now a good time?”
Deadlines in journalism are unrelenting and unforgiving. Using these as your first words after “hello” shows the reporter you’re sympathetic to her needs. It also ensures your pitch gets heard when the reporter is devoting proper attention.
Financial Planners Publicity – Don’t Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need to be thinking ahead–way ahead. Magazines start planning their issues as much as six months before their publication date.
Financial Planning Publicity – When Talking to the Media, Don’t Fake What You Don’t Know
Relationships are based on trust—not just romantic relationships, or doctor/patient relationships, but practically any relationship, even the one with your auto mechanic.
That’s why the absolute worst thing a financial planner can do in their relationship with a reporter—especially a new relationship—is to give them false information.
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the nation’s most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you’re on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here’s how…